Bring

your

Characters
Toys
Brand
World
Games

To life

Let’s build together

At UG Labs, we work with child-facing companies to reach their ultimate goal:
a fully interactive experience for kids and families that brings toys, games, and learning to life

We infuse your products with UG Labs’ AI-driven conversational engine, which deepens engagement through age-appropriate, natural conversations with kids that are personalized to their abilities and interests.

At UG Labs, we work with child-facing companies to reach their ultimate goal: a fully interactive experience for kids and families that brings toys, games, and learning to life.

We infuse your products with UG Labs’ AI-driven conversational engine, which deepens engagement through age-appropriate, natural conversations with kids that are personalized to their abilities and interests.

At UG Labs, we work with child-facing companies to reach their ultimate goal:
a fully interactive experience for kids and families that brings
toys, games, and learning to life.

We infuse your products with UG Labs’ AI-driven conversational engine, which deepens engagement through age-appropriate, natural conversations with kids that are personalized to their abilities and interests.

2022

company founded

25

members of
our team

$7M+

seed round raised

1000s

kid-hours trained on our models

At UG Labs, we work with child-facing companies to reach their ultimate goal:
a fully interactive experience for kids and families that brings toys, games, and learning to life.

At UG Labs, we work with child-facing companies to reach their ultimate goal:
a fully interactive experience for kids and families that brings
toys, games, and learning to life.

At UG Labs, we work with child-facing companies to reach their ultimate goal:
a fully interactive experience for kids and families that brings
toys, games, and learning to life.

We infuse your products with UG Labs’ AI-driven conversational engine, which deepens engagement through age-appropriate, natural conversations with kids that are personalized to their abilities and interests.

We infuse your products with UG Labs’ AI-driven conversational engine, which deepens engagement through age-appropriate, natural conversations with kids that are personalized to their abilities and interests.

We infuse your products with UG Labs’ AI-driven conversational engine, which deepens engagement through age-appropriate, natural conversations with kids that are personalized to their abilities and interests.

2022

company founded

25

members of
our team

$7M+

seed round raised

1000s

kid-hours trained on our models

The tech behind the voice

UG Labs alone has mastered all five

Child safety

Gen AI is not for kids. Our architecture sets a new standard of safety, including on-device voice anonymization and encoding, PII sanitation, a data privacy vault, and strict content guardrails for experiences that are private and child-appropriate.

Yuugi conversational AI speech-recognition platform is
certified by the kidSAFE Seal Program.

World Knowledge

You define the world, we create it. We build custom LLMs for you that are designed, tested and constantly validated by children. The models understand what kids say and keep conversations on-topic.

Conversational AI

Little voices, big potential. We tailor speech recognition to childrens’ voices and speech patterns, allowing our engines to understand kids as young as 3.

Personas

Cast life-like personality into beloved characters, making them educational, interactive, and playful like never before. Traditional ‘flat’ experiences become dynamic and living.

Generative graphics and e-ink

Conversations are powerful, but why stop there? Our generative graphics engines can create on-brand, age-appropriate visuals in real-time, inspired by the conversation.

We design with you and for you

The only known COPPA-verified solution that harnesses gen AI for kids in a safe, affordable, and production-ready manner.
Customize your level of safety
Design the conversation
Design the gameplay
Design the voice
Define the graphic models

Unlock next level
experiences

Boost gaming engagement

Gain valuable insights

UG Labs keeps players hooked. We analyze player conversations, providing data and insights so you can optimize your GameOps.

Make learning fun

Seamlessly integrate your curriculum

UG Labs personalizes learning to a child's level, offers support, and gradually challenges them.

Bring toys to life

Imagine your child's favorite character having a conversation. We make it happen.

Elevate your brand with unscripted yet strictly branded conversational experiences that set your toys apart from the rest.

Make learning fun

Seamlessly integrate your curriculum

UG Labs personalizes learning to a child's level, offers support, and gradually challenges them.

Bring toys to life

Imagine your child's favorite character having a conversation.
We make it happen.

Elevate your brand with unscripted yet strictly branded conversational experiences that set your toys apart from the rest.

Gaming
Learning
Toys

Mixing creative thinking, AI expertise, design & engineering

Ariel
Leventhal

CTO

Shachar
Mendelowitz

CTO

We love languages, computational linguistics, child development, and language acquisition. Everything we create comes from these passions, and from the love of our own kids.

UG Labs was founded in 2022 in Israel by Ariel Leventhal (CEO and Co-founder), who previously served as K Health's GM and VP RnD. Before K Health, Leventhal was Head of R&D at Fraud Sciences, leading the development of its AI system until its acquisition by PayPal for $169 million and Shachar Mendelowitz (CTO, Co-founder).

Previously co-founder at Healthy.io Digital Healthcare, Head of Data Science at TowerSec Automotive Cybersecurity, Acquired by Harman (A Samsung company), first wave SpaceIL Founding team, senior Engineer, a privately-held Israeli team to participate in the Google Lunar X-Prize. 

UG Labs is backed by Impact VC, MoreVC, Amiti Ventures & Mediatek, and private angels. They have been elected to participate in the NVIDIA Inception program to support startups developing Generative AI Solutions.

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