The only
AI engine
 designed for children

UG Labs powers the next generation of safe, imaginative AI experiences built for how children learn, play, and grow.

The children of today will grow up with AI.

The question is:
what kind of AI will they grow up with and who will build it?

The next wave of products won’t just entertain or educate, they’ll listen, adapt, and co-create. This is the age of the generative generation: where children are empowered to create, imagine, and play in ways we’re only beginning to explore.  It’s a massive opportunity for brands ready to lead.

But that future isn’t guaranteed.

Without thoughtful child-centric design, AI can overwhelm, confuse, or even endanger young users.

UG makes it possible to get it right.

We’ve built the technological infrastructure that makes safe, responsive, and engaging AI experiences for children not just possible but scalable.

What you can build with UG

AI-powered learning

Build learning tools, games and experiences that know how to interact with students and engage, adapt and scaffold help based on where they’re at. Complete personalization is the future of impactful learning.

Truly interactive games

Design playful, voice-enabled characters that co-play, narrate, and adapt so kids stay engaged and supported at every turn.

Beloved brands, brought to life

Studios, brands and franchises can transform their iconic characters and IP into interactive, memorable and immersive experiences. Whether through games, toys, or physical experiences, UG enables children to engage with the stories and characters they love in totally new ways.

Imaginative AI for toys & devices

UG powers the next generation of smart toys and devices that truly play along. Whether it’s an action figure or a family-friendly TV screen, our platform enables rich, responsive, and safe AI interactions that spark creativityב always age-aware, privacy-safe, and fun by design.

…and so much more.

Building AI for children is hard. As it should be.

You're navigating privacy laws, evolving safety standards, and the unpredictability of how kids think, talk, and learn. Most AI tools weren’t built for this. UG is.

Grounded in research on thousands of children and parents, and powered by deep technical orchestration of over 120 proprietary models, UG connects the dots in ways that raw models can’t:

Speech, text, and language models that understand how children actually communicate (so when a child interrupts or lose their train of thought, UG knows how to respond to them).

Real-time safety, bias, and privacy systems working in sync.

Developmental logic that supports turn-taking, scaffolding, and adaptive interactions.

Customization layers so brands can tailor experiences to their specific audience.

Escalation protocols that know when to involve a trusted adult.

A deep understanding of what makes play actually fun, built from hands-on testing, co-creation and interaction with real children.

Building with UG is easy and fast

Production-ready AI solutions built for scalability, customization and low-latency  performance.

Plug-and-play SDKs and APIs for seamless integration across  mobile, web and hardware.

UG handles all inference and AI processing, no need to manage model calls yourself.

Architected for privacy: UG separates client apps from sensitive data, ensuring child voice and private info never touch your backend, reducing liability and risk.

Drag-and-drop conversational components and pre-tested models ready to integrate into your games, apps, and learning tools.